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New dimension of Medical Representatives education


"E-learning implementation in Aventis Poland opens new dimension in education of our medical representatives which assures further development of their competence."

Rafał Frąckowiak
Senior Product Manager, Aventis Poland

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Client
Aventis Poland is a part of Sanofi-Aventis group, one of the biggest pharmaceutical corporations in the world.
Task
To create innovative and effective tool that would increase competence of Medical Representatives.
Solution
E-training designed to allow its participants to gain knowledge in most efficient way.
Outcomes
Supplying MPs with modern educational tool of practical and efficient education that can be used anytime and anywhere.


Client

Aventis Poland is a part of Sanofi-Aventis group, that employs almost 100 000 in dozens of countries. It makes the company one of the biggest global players on pharmaceutical market.
Sales departments of Sanofi-Aventis employ over 33 000 people, which makes 30% of overall employment.

Task

Our company assignment was to create modern and effective educational tool for MPs of our Client, which they would use to gain knowledge required in their work in both pleasant and efficient way.

Offered solution should have to potential to function as a tool complimentary for training activities conducted so far as well as an independent training module to be used separately.

Solution

Offered and implemented solution had a form of e-training, which - because of a way of presentation and structure of included content - guaranteed participants highest efficiency in gaining new and improving existing knowledge in areas specified by the Client.

"On account of very specific knowledge that was to be learned by training participants, we tried to find best possible way of its presentation. We achieved that goal by making use of our psychological, pedagogical and instructional design know-how" says Łukasz Mlost, MyNetwork Poland project manager and instructional designer.

Special role in training was played by advanced animations allowing much more efficient learning process than traditional mix of text and static graphics.

Training was also filled with quizzes, repetitions and interactive element that increased attractiveness and educational value of the training. Final test was prepared in an enjoyable form of a computer game thus combining education with interesting entertainment.

Outcomes

As a result of above-described project development Aventis Poland MPs have been supplied with modern educational tool of practical and efficient education that can be used anytime and anywhere to raise level of knowledge and competence needed in course of performing their everyday duties.


 
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